The Preference for a Specific Brand Is Called __________ Demand

question 63

Multiple Choice

The preference for a specific brand is called __________ demand.

• A)selective
• B)secondary
• C)primary
• D)derived
• E)generic

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Definitions:

CMO

Chief Marketing Officer, a corporate executive responsible for marketing activities in an organization.

Strategic Business Unit Level

A segment of a larger corporation that operates as an independent entity, focusing on a specific market or product.

Target Customers

Specific groups of consumers identified as the intended recipients of a marketing campaign or the primary users of a product or service.

Value-Creating Opportunities

Situations or actions that enhance the worth of goods, services, or a business, often through innovation or by meeting emerging customer needs.