Managers Often Use Two Special Indexes to Help Identify Strong

question 3

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the BDI, or

• A)business development index.
• B)brand development index.
• C)business-portfolio development index.
• D)buyers development index.
• E)benchmark development index.

---

Definitions:

Corporation

A legal entity separate from its owners, with rights to own assets, incur liabilities, and sell stock, subject to corporate taxes.

Closing Entries

At the close of an accounting period, records are made to move balances from interim accounts to enduring accounts.

Accounting Cycle

The sequence of steps followed in the accounting process to track and report financial transactions, from the initial transaction to the financial statements.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including a balance sheet, income statement, and cash flow statement.