Figure 11-6 Above Shows the Sequential Process of Building Brand

question 130

Multiple Choice

Figure 11-6 above shows the sequential process of building brand equity.The second step is to establish a brand's meaning in the minds of consumers.This step consists of two dimensions,"B" and "C," which stand for __________ and __________.

• A)brand performance;brand imagery
• B)brand identity;brand emotion
• C)consumer judgments;consumer feelings
• D)brand awareness;consumer-brand connection
• E)consumer feelings;brand imagery

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Definitions:

Pronoun

A word used in place of a noun to avoid repetition of the noun, often referring to people in the discourse.

Managers

Individuals responsible for planning, leading, organizing, and controlling the operations of a business or a department within it.

Documents

Physical or digital records that contain information or data, serving various purposes such as legal evidence, transaction records, or personal identification.

Pronoun

A grammatical element used to refer to participants in the discourse without specifying a definite noun.