Examlex
When selecting a brand name, it should: (1) suggest product benefits; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) __________; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
Push/Pull Capabilities
The ability to influence or direct objects, individuals, or situations using a combination of factors to either attract (pull) or repel (push) them.
New Technologies
Recent developments in science and engineering that lead to the creation of innovative products or processes.
Multinational Media Corporations
Large companies that control a significant portion of the media industry across multiple countries, influencing culture and opinions on a global scale.
World's Community
The concept of an international, global community made up of diverse cultures, nations, and peoples, emphasizing interconnectedness and mutual responsibility.
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