7Up Is a Lemon-Lime Carbonated Soft Drink That Has Been

question 389

Multiple Choice

7Up is a lemon-lime carbonated soft drink that has been very successful in the U.S.Dr.Pepper/Seven Up,Inc. ,the makers of 7Up,uses a family branding strategy to market 7Up worldwide.In Shanghai,China,sales have suffered since the brand name means "death through drinking." When picking a good band name,which criterion did Dr.Pepper/Seven Up,Inc.violate when it chose to use a family branding strategy to market 7Up in China?

• A)The name should have favorable phonetic and semantic associations in other languages.
• B)The name should be simple.
• C)The name should have no governmental restrictions.
• D)The name should suggest the product's benefits.
• E)The name should not be difficult to spell or pronounce.

---

Definitions:

Adjusted Cost of Goods Sold

The cost of goods sold after adjustments for changes in inventory levels and other factors affecting cost of goods sold.

Year

A period of 365 or 366 days, in the Gregorian Calendar, divided into 12 months, used for calculating time.

Net Operating Income

The total profit of a business after operating expenses are subtracted from gross profit but before taxes and interest are deducted.

Total Manufacturing Cost

The aggregate expense incurred in the production of goods, including direct materials, direct labor, and manufacturing overhead.