A Branding Strategy in Which a Company Uses One Name

question 36

Multiple Choice

A branding strategy in which a company uses one name for all its products in a product class is referred to as

• A) global branding.
• B) public branding.
• C) multibranding.
• D) brand licensing.
• E) multiproduct branding.

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Definitions:

Influence Strategy

The plans or approaches used by an individual or group to persuade or guide others' behaviors, decisions, or opinions.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or actions through argument, reasoning, or appeal.

Logical Arguments

Coherent and reasoned statements or series of statements intended to demonstrate the truth or falsity of a specific proposition.

Emotional Appeals

Persuasive strategies that aim to elicit emotional reactions from the audience to sway their opinion or behavior.