Multiproduct Branding Refers to a Branding Strategy

question 311

Multiple Choice

Multiproduct branding refers to a branding strategy

• A)that involves giving each product a distinct name when each brand is intended for a different market segment.
• B)that uses different brand names for the same product across multiple countries.
• C)in which a company uses one name for all its products in a product class.
• D)in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.
• E)in which a company uses a contractual agreement to allow someone else to use its brand name for a fee.

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Definitions:

Confirming Response

Statement that causes another person to value himself or herself more.

Supportive Response

A reply or reaction that provides emotional or practical help, underpinning someone's feelings or actions.

Selective Listening

Letting pre-formed biases, prejudices, expectations, and stereotypes cause us to hear what we want to hear, instead of listening to what a speaker actually said.

Conversational Narcissism

A communicative style where one individual dominates the conversation, focusing mainly on their own interests, often disregarding others'.