When a Company Uses a Product Line Extension, It

question 200

Multiple Choice

When a company uses a product line extension, it

• A) markets a product under a new brand name so that consumers will view it as an entirely new product line.
• B) markets a new product with the current brand name to enter a new market segment in its product class.
• C) speeds up the movement of a product through its product life cycle.
• D) contracts with another firm to manufacture modified versions of the original products.
• E) applies the current brand name to enter a completely different product class.

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Definitions:

Whistleblowing

The act of exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization, either private or public, by an insider.

At-Will Employment

An employment arrangement in which an employee can be dismissed by an employer for any reason (that is not illegal) and without warning, just as the employee can leave their job without reason or warning.

Union Organizing

The process of forming or joining a labor union to represent workers in negotiations over wages, hours, and working conditions.

Financial Misconduct

Unethical behavior related to the management of money, such as fraud, embezzlement, or insider trading.