Which of the Following Statements About Product Line Extensions Is

question 277

Multiple Choice

Which of the following statements about product line extensions is most accurate?

• A)A product line extension strategy typically leads to increased advertising costs.
• B)There are no risks associated with a product line extension strategy.
• C)When the Clorox Company joins with Kroger supermarkets to advertise Clorox products in a local newspaper,it is engaged in a product line extension.
• D)A product line extension is a form of multiproduct branding.
• E)A product line extension is a form of multibranding.

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Definitions:

Job Stress

The harmful physical and emotional responses that occur when the requirements of a job do not match the capabilities, resources, or needs of the worker.

Isolation

The experience of being separated from others, which can be physical or emotional, leading to feelings of loneliness.

Work Overload

The condition of having more work tasks and responsibilities than can be managed within the allotted time, leading to stress and potential burnout.

Industrial-Organizational Specialty Area

This area of psychology applies psychological principles to workplace environments, focusing on improving work performance, selecting employees, and enhancing job satisfaction.