Which of the Following Statements About Product Line Extensions Is

question 277

Multiple Choice

Which of the following statements about product line extensions is most accurate?

• A)A product line extension strategy typically leads to increased advertising costs.
• B)There are no risks associated with a product line extension strategy.
• C)When the Clorox Company joins with Kroger supermarkets to advertise Clorox products in a local newspaper,it is engaged in a product line extension.
• D)A product line extension is a form of multiproduct branding.
• E)A product line extension is a form of multibranding.

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Definitions:

Identified

Recognized or distinguished from others.

End-result Ethics

A perspective in ethics that focuses on the outcomes or consequences of actions to determine their moral value.

Moral Rules

Principles that govern behaviors based on what is considered right and wrong within a society or group.

Standards

Standards in negotiations serve as benchmarks or criteria against which proposals or outcomes can be measured or evaluated.