The Various 3M Products in the Photo Above Can Be

question 300

Multiple Choice

The various 3M products in the photo above can be classified as a

• A)market grouping.
• B)product mix.
• C)product class.
• D)marketing mix.
• E)SKU line.

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Definitions:

Secret-Shopper Reports

Evaluations conducted by individuals posing as customers to collect data on a business's products, services, and customer experience, often for quality assurance.

Return on Marketing Investment

A measurement of the profitability gained from marketing activities, comparing the revenue generated to the costs of marketing.

Balanced Report Card

A strategic planning and management tool used by organizations to communicate what they are trying to accomplish and to measure performance against strategic goals.