LG Electronics Inc

question 139

Multiple Choice

LG Electronics Inc.has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system.This is an example of which type of innovation?

• A)continuous innovation.
• B)discontinuous innovation.
• C)disruptive innovation.
• D)dynamically continuous innovation.
• E)evolutionary innovation.

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Definitions:

Basic

The term "basic" refers to something that is fundamental, simple, or at the foundational level, often indicating the essential starting point of a concept or process.

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service.

Guerrilla Marketing

Innovative, low-cost marketing effort designed to get consumers’ attention in unusual ways.

Innovative

Characterized by the introduction of new ideas, products, or methods; displaying creativity and inventiveness.