When Heinz Introduced Its New EZ Squirt Ketchup Bottle (See

question 128

Multiple Choice

When Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above) ,the degree of "newness" for the consumer would make this a

• A)continuous innovation.
• B)discontinuous innovation.
• C)dynamically continuous innovation.
• D)spontaneous innovation.
• E)continuous invention.

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Definitions:

Intended Message

The particular details or feelings a person intends to express to others via communication.

Channel

A medium through which information is transmitted from one entity to another.

Literal-Minded

The tendency to interpret statements or words in their most basic, explicit sense without considering context or metaphor.

Interpersonal Communication

The process of exchanging information, thoughts, and feelings between individuals through verbal or non-verbal means, fundamental to building and maintaining relationships.