When General Mills Introduced Fingos,a Corn Chip-Sized Sweetened Cereal Flake,it

question 321

Multiple Choice

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

• A)an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
• B)too little market attractiveness-the growth in the snacks market is declining
• C)poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
• D)poor product quality-the chips were not the same size
• E)incomplete market and product protocol-the brand name "Fingos" did not get consumers excited

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Definitions:

Inner-City Communities

Urban neighborhoods that may be characterized by higher-density housing, lower income levels, and often, but not always, higher rates of crime and poverty.

Social Organization

The structured arrangement of relationships and roles within a society, guiding how members interact and behave.

Aberrant Behavior

Actions or behaviors that significantly deviate from what is considered typical or normal by society.

William Julius Wilson

An American sociologist known for his work on urban sociology, race, and class in the United States.