Generating Insights Leading to Marketing Actions Based on Massive Numbers

question 265

Multiple Choice

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

• A)brainstorming
• B)groupthink
• C)outsourcing
• D)crowdsourcing
• E)NIH syndrome

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Definitions:

Spatial Updating

The processes by which individuals continually revise their mental representation of where things in the environment are with respect to their current location.

Demand Characteristics

Demand characteristics refer to the subtle cues or features in an experimental environment that may influence participants' behaviors or responses, thereby affecting the validity of the experiment.

Tversky

Amos Tversky, a cognitive and mathematical psychologist known for his work on decision-making and cognitive biases.

Method Of Loci

A mnemonic device that involves visualizing locations to organize and recall information.