Because of the Time,cost,and Confidentiality Problems of Test Markets,consumer Packaged

question 48

Multiple Choice

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

• A)partial rollouts
• B)screening and evaluation
• C)virtual reality testing
• D)time-to-market measures
• E)simulated test markets

---

Definitions:

Gender Stereotyping

The assignment of beliefs to men and women, respectively, that are not based on fact.

Social Change

Changes in the typical features of a society (e.g., norms and values) over time.

Sociological Findings

Empirical evidence and conclusions derived from research, analysis, and observation of social behaviors, patterns, and structures.

Workforce

Refers to the collective group of people employed by or available for employment in an economy or specific industry.