Using an Existing Brand Name to Introduce a Product That

question 78

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

• A)aspirin
• B)frozen dinners
• C)disposable underwear
• D)soda (soft drink)
• E)perfume

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Definitions:

Coinsurance Clause

A provision in insurance policies requiring the policyholder to bear a portion of the costs of a claim, encouraging insured parties to avoid excessive claims.

Replacement Value

The cost to replace an asset or property at its current value, without deduction for depreciation, at the time of loss.

Indemnity

A legal principle involving security or protection against financial liability or loss.

False Statements

Deliberately untrue assertions made by someone, which can sometimes be a legal offence if made in certain contexts.