Garlic Cake Was Supposed to Be Served as an Hors

question 146

Multiple Choice

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

• A)not satisfying customer needs on critical factors.
• B)poor product quality.
• C)poor execution of the marketing mix.
• D)an insignificant point of difference.
• E)bad timing.

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