Idea Generation Refers to

question 45

Multiple Choice

Idea generation refers to

• A)the stage of the new-product process when concepts are converted to prototypes.
• B)the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products.
• C)the stage of the new-product process where possible promotional campaigns and advertising themes are created.
• D)the techniques used to screen and reject those ideas that have no merit.
• E)the discussion and decision of which as target market segments will be selected.

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