An External Evaluation with Consumers That Consists of Preliminary Testing

question 185

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

• A)new-product strategy development.
• B)idea generation.
• C)crowdsourcing.
• D)market testing.
• E)a concept test.

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Definitions:

Various

Describing a group composed of many different elements or individuals.

Disconfirming Instances

Disconfirming instances are examples or cases that contradict a hypothesis or theory, providing evidence against its accuracy or generalizability.

Confirming Instances

Examples or occurrences that support a theory or a hypothesis.

Generalization

A broad statement or rule that applies to many examples, derived from specific cases.