The Aggregation of Prospective Buyers into Groups That (1)have Common

question 213

Multiple Choice

The aggregation of prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A)market diversification
• B)market differentiation
• C)market segmentation
• D)market augmentation
• E)market repositioning

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Definitions:

Market Competition

The rivalry among companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 aimed at protecting investors from fraudulent accounting activities by corporations.

Top Executives

Senior-level managers and officers in an organization who are responsible for overseeing its strategic direction and making high-level decisions.

Clan Control

A method of managing based on shared values, beliefs, norms, and traditions among company members, which influences members' behaviors and contributes to organizational culture.