Which of the Following Is an Example of a Multiple

question 32

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A)College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
• D)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Csikszentmihalyi

Csikszentmihalyi is a psychologist best known for his concept of flow, a mental state of deep immersion and engagement in activities.

Flow

A psychological state in which a person is fully immersed and engaged in an activity, leading to enjoyment and a sense of involvement and achievement.

Flow

A psychological state where an individual is fully immersed and focused on the activity they are performing, often leading to a sense of enjoyment and fulfillment.

Human Factors Psychologists

Psychologists who study how people interact with machines and environments to improve technology, equipment, and workspaces.