The Fifth Step in Segmenting and Targeting Markets That Link

question 50

Multiple Choice

The fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)take marketing actions to reach target markets
• B)group potential buyers into segments
• C)select target markets
• D)group products to be sold into categories
• E)develop a market-product grid and estimate size of the overall market

---

Definitions:

Mental Institution

A facility specialized for the treatment, and care of individuals with mental disorders or illnesses.

Deinstitutionalization

The process of releasing individuals from institutional care (like psychiatric hospitals) to community-based treatment settings.

Follow-up Care

Ongoing health care given to a patient following the initial treatment of a condition, to monitor recovery and prevent recurrence.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging and mutual support.