Which of the Following Statements About Market Segmentation for Organizational

question 258

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B)Both consumer markets and organizational markets use demographic,geographic,and behavioral bases to segment markets.
• C)Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D)Organizational markets and consumer markets use identical selection criteria.
• E)The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

Comprehend the need for preparing pro forma statements on a stand-alone basis for proposed projects.

Acknowledge the effect of fixed and variable costs on operating cash flow.

Grasp the concept of net working capital management and its recovery in project analysis.

Appreciate the inclusion of opportunity costs in project cash flows.

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Definitions:

Irreversibility

The concept that some processes or actions cannot be undone or returned to their original state.

Egocentric Thinking

A way of thinking in which a person views everything in relation to themselves, without considering the perspectives or feelings of others.

Conservation

The understanding that certain properties of an object or substance do not change when its appearance is altered in some superficial way, essential in cognitive development according to Piaget.

Accommodation

In psychology, it refers to the process by which individuals adjust their schemas or understandings in response to new information.