A Key to Positioning a Product or Brand Effectively Is

question 5

Multiple Choice

A key to positioning a product or brand effectively is discovering the perceptions of its potential customers.In determining its positioning in the minds of customers,companies take four steps: (1) identify the important attributes for the product or brand class; (2) __________; (3) discover where the company's product or brand is on these attributes in the minds of potential customers;and (4) reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment that your product offering targets
• B)identify the competitors' brands that make up the consideration set
• C)identify market niches that were not previously selected during the market segmentation process
• D)discover how target customers rate competing products or brands with respect to these attributes
• E)create a marketing plan based on customers' perceptions

---

Definitions:

Merit Pay System

A merit pay system is a compensation approach where employees are rewarded based on their performance and achievements, typically assessed through performance evaluations.

Bonus Pay Plans

Compensation methods that reward employees with extra pay based on performance, successful achievement of objectives, or company profitability.

Performance Targets

Specific goals set by a company or an individual to measure the level of success or efficiency in completing tasks or objectives.

Merit Pay Systems

Compensation strategies where employees' base pay increases are contingent upon their performance, often measured through performance appraisals.