In the United States,the Harry Potter Series of Books Were

question 170

Multiple Choice

In the United States,the Harry Potter series of books were often at the top of The New York Times fiction bestseller list.These books have been marketed to preteen,teen,and adult readers around the world.Scholastic Press,the publisher of the Harry Potter books in the U.S. ,is using which of the following segmentation strategies?

• A)multiple products with one segment
• B)one product with one channel of distribution
• C)one product with multiple market segments
• D)one product with changes based on customer behavior
• E)multiple products with multiple segments

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Definitions:

Operational Planning

The process of creating short-term, detailed steps and allocating resources to achieve the strategic goals of an organization.

Strategic Planning

A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Strategic Planning

The process by which an organization defines its strategy or direction and makes decisions on allocating its resources to pursue this strategy.

Intermediate Planning

The process of setting medium-term goals and determining the necessary steps to achieve them, usually positioned between strategic and operational planning.