The Walt Disney Company Carefully Markets Two Distinct Winnie-The-Poohs;one Is

question 78

Multiple Choice

The Walt Disney Company carefully markets two distinct Winnie-the-Poohs;one is the original line-drawn figures on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target.This is an example of

• A)mass customization.
• B)a "Tiffany/Walmart" strategy.
• C)one product and multiple market segments.
• D)price discrimination.
• E)psychographic market segmentation.

---

Definitions:

Alternation of Generations

A reproductive cycle of certain plants and algae that involves a regular alternation between two distinct forms: the sexual phase (gametophyte) and the asexual phase (sporophyte).

Liverwort

Bryophyte with a lobed or leafy gametophyte and a sporophyte composed of a stalk and capsule.

Protonema

The initial stage in the life cycle of mosses and some algae, characterized by a thread-like chain of cells.

Gametophyte

The haploid stage in the life cycle of plants and algae that produces gametes, or sex cells, through mitosis.