The Third Step in Segmenting and Targeting Markets That Link

question 153

Multiple Choice

The third step in segmenting and targeting markets that link customer needs to marketing actions is to __________.

• A)group potential buyers into segments
• B)group products to be sold into categories
• C)select target markets
• D)develop a market-product grid and estimate size of markets
• E)take marketing actions to reach target markets

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Definitions:

Lease

A legal agreement wherein one party grants the other the right to use an asset (e.g., property, vehicle) for a specified period in exchange for payment.

Commercial Property

Real estate used for business activities, including office buildings, retail spaces, warehouses, and industrial sites.

Listing Agreement

A contract between a property owner and a real estate agent, authorizing the agent to act on the owner’s behalf in the sale of the property.

Privity of Contract

A principle in contract law stating that only parties involved in the contract have the right to sue to enforce their rights or claim damages.