There Are Five Steps Involved in Segmenting and Targeting Markets

question 235

Multiple Choice

There are five steps involved in segmenting and targeting markets.What should a marketer do after he or she has grouped products to be sold into categories?

• A)create product groupings
• B)identify market needs
• C)take marketing actions to reach target markets
• D)develop a market-product grid and estimate size of markets
• E)form prospective buyers into market segments

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