Procter & Gamble (P&G)decided to Skip a Generation of Consumers

question 162

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant.The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago.P&G is using which type of segmentation variable?

• A)behavioral
• B)demographic
• C)lifestyle
• D)geographic
• E)psychographic

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Definitions:

Selling and Administrative Expense

Costs incurred by a company from its selling activities and the management of the overall company, excluding production costs.

Cash Basis

A bookkeeping approach that only recognizes earnings and outgoings at the time cash is exchanged.

Financing Activities

Activities that result in changes in the size and composition of the equity capital or borrowings of a company.

Direct Method

A cash flow statement preparation approach where actual cash flow information from the company's operations is used, as opposed to indirect methods which adjust net income.