Segmentation Based on Some Observable Actions or Attitudes by Prospective

question 82

Multiple Choice

Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) behavioral segmentation.
• E) socioeconomic segmentation.

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Definitions:

Financial Ratios

Relationships determined from a firm’s financial information and used for comparison purposes.

Prior Time Periods

Refers to specific durations or intervals in the past used for analysis or comparison.

Peer Group

A set of individuals or entities that share similar characteristics or interests, often used as a benchmark or point of comparison.

Accounting Methods

The specific rules and procedures used by businesses to record financial transactions and prepare financial statements.