A Perceptual Map Refers to

question 88

Multiple Choice

A perceptual map refers to

• A)a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.
• B)a framework used to demonstrate the growth or decline of specific market segments within an industry.
• C)a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand.
• D)a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.
• E)the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

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Definitions:

MS-DOS

Microsoft Disk Operating System, an early command-line operating system for IBM PC-compatible computers.

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A word processing software that has been widely used for document creation, editing, and formatting, known for its reveal codes feature.

Floppy Disk

A type of disk storage composed of a disk of thin and flexible magnetic storage medium, enclosed in a square or rectangular plastic shell.

Mechanical Calculator

An early computing device used for performing mathematical operations that operates through mechanical components like gears and levers.