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A Marketing Manager Should Develop Segments for a Market That

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Essay

A marketing manager should develop segments for a market that meet five principal criteria. List these important factors in forming market segments.


Definitions:

Medicare

A federal government program in the United States that provides health insurance to people over 65 and to certain younger people with disabilities.

Reimbursed

Compensated or paid back for expenses or losses incurred, often used in the context of healthcare costs or business expenses.

Telemedicine

The use of telecommunications technology to provide health care from a distance.

Cardiologist

A medical doctor specialized in diagnosing and treating diseases of the heart and blood vessels.

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