Which of the Following Statements Concerning Marketing Research Is Most

question 55

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A)The primary purpose of marketing research is to collect data for historical purposes.
• B)When collecting marketing research,people may not be willing to tell you what you want to know if it is potentially embarrassing.
• C)Marketing research,if done properly,will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Among those people who participate in market research studies,there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Definitions:

Independent

Free from the influence, guidance, or control of others; capable of thinking or acting for oneself.

Parenting Practices

The specific behaviors and strategies that parents use to raise their children.

Cognitive Theory

A theory focusing on the processes of thought and knowledge, including how individuals understand, reason, and make decisions.

Assumptions

Unverified beliefs or ideas taken for granted without proof in reasoning, argumentation, or calculation.