In Setting Research Objectives,marketers Have to Be Clear on the Purpose

question 192

Multiple Choice

In setting research objectives,marketers have to be clear on the purpose of research they are about to do that leads to marketing actions.The three main types of marketing research include descriptive research,exploratory research,and __________ research.

• A)causal
• B)virtual
• C)interactive
• D)effect
• E)interdisciplinary

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Definitions:

Quantity Demanded

It refers to the total amount of a good or service that consumers are willing and able to purchase at a given price within a specified time period.

Surplus

The condition that occurs when the quantity of a good or service supplied exceeds the quantity demanded, often leading to a decrease in prices.

Shortage

An instance in the marketplace where the need for a product or service outstrips its provision.

Equilibrium Price

The cost at which the supply and demand for goods are equal.