Which of the Following Statements Concerning Ethnographic Research Is Most

question 227

Multiple Choice

Which of the following statements concerning ethnographic research is most accurate?

• A)Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
• B)Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
• C)Ethnographic research relies on physiological responses such as heart rate,breathing rate,and stress levels to obtain objective data.
• D)Ethnographic research uses anthropologists and other trained researchers to observe consumers encounter products in their "natural use environment."
• E)Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.

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Definitions:

Phylum Platyhelminthes

A group of invertebrates known as flatworms, characterized by their flat bodies, bilateral symmetry, and lack of body cavity.

Annelids

A phylum of segmented worms that includes earthworms, leeches, and their relatives, characterized by their segmented body structure.

Segmented Worms

Invertebrates characterized by a segmented body plan, belonging to the phylum Annelida, which includes earthworms and leeches.

Phylum

A principal taxonomic category that ranks above class and below kingdom, grouping together organisms that share a basic structural and developmental pattern.