What Type of Marketing Uses High-Tech Brain Scanning Instruments to Record

question 223

Multiple Choice

What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs,brand logos,fragrances,TV ads,and so on) via the five senses (sight,sound,smell,touch,and taste) ?

• A)subliminal marketing
• B)permission marketing
• C)ultrasense marketing
• D)optimization marketing
• E)neuromarketing

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Definitions:

Long-Term Memory

The component of memory capable of storing large amounts of information for long periods, often the entire lifetime.

Chunks

Memory technique involving grouping information together to improve recall.

Rehearsed Information

Rehearsed information refers to data or facts that an individual has practiced recalling or reviewing, therefore enhancing the likelihood of retention and recall.

Short-Term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period.