Consider Figure 8-4: Question 1 Above,which Was Part of a Wendy's

question 281

Multiple Choice

Consider Figure 8-4: Question 1 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 1 illustrates which type of question format?

• A)dichotomous
• B)open-ended
• C)close-ended
• D)attitudinal
• E)semantic differential

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Definitions:

Facial Muscle Movements

Contractions and relaxations of muscles in the face, responsible for creating facial expressions.

Frontal

Pertaining to the front part of the brain, involved in decision making, problem solving, and controlling behavior.

Autonomic Nervous System

Part of the peripheral nervous system that controls involuntary body functions, such as heart rate, digestion, and respiratory rate.

Sympathetic

Relates to the part of the autonomic nervous system that prepares the body for intense physical activity and is often referred to as the fight-or-flight response.