The Two Aspects of the Process for Evaluating the Results

question 129

Multiple Choice

The two aspects of the process for evaluating the results of a marketing decision are (1) evaluate the decision itself and (2) __________.

• A)evaluate the sales results.
• B)conduct a SWOT analysis.
• C)evaluate the decision process used.
• D)begin a new environmental scan.
• E)reallocate resources to become more efficient and effective.

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Definitions:

Dollar-Value LIFO

An inventory valuation method that uses the last-in, first-out (LIFO) principle, but adjusts for changes in the value of money over time.

Current Cost

The expense required to replace an asset or an inventory item at the present time, as opposed to its historical purchase price.

FIFO Cost Flow

An inventory valuation method where the cost of the oldest inventory items are the first to be recorded as sold.

Income Taxes

Taxes imposed by government authorities on individuals or entities' income and business profits.