In a Marketing Decision,constraints Refer to

question 186

Multiple Choice

In a marketing decision,constraints refer to

• A)the external factors affecting the number of people who can work on a solution to a problem.
• B)the number of possible alternatives in a company's solution set.
• C)the restrictions placed on potential solutions to a problem.
• D)the internal factors affecting whether to select one alternative over another.
• E)the internal factors that determine who in the organization selects the best problem to fit the hypothetical solution.

---

Definitions:

Financial Statements

Reports that summarize the financial performance and condition of a business, including the income statement, balance sheet, and cash flow statement.

Working Capital

The difference between a company's current assets and its current liabilities, indicating the liquidity available to run its operations.

Current Ratio

A measure of a business's capacity to cover its short-term liabilities, found by the ratio of current assets to current liabilities.

Acid-Test Ratio

A strict metric used to assess if a business possesses sufficient current assets to meet its short-term obligations without the need to liquidate inventory.