Consider Figure 8-4: Question 8 Above,which Was Part of a Wendy's

question 200

Multiple Choice

Consider Figure 8-4: Question 8 above,which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 8 was included in the questionnaire?

• A)Wendy's wanted to know how often people eat at Wendy's and its competitors.
• B)Wendy's wanted to know why people were eating at its competitors.
• C)Wendy's wanted to know who eats at In 'N Out Burger.
• D)Wendy's wanted to estimate how many customers they could woo away from McDonald's.
• E)Wendy's wanted to find out if there was a relationship between coupons and customer loyalty.