Consider Figure 8-6A Above

question 201

Multiple Choice

Consider Figure 8-6A above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.Which age group seems to patronize fast-food restaurants the MOST?

• A)45 and older
• B)once a week or more
• C)25 to 44
• D)once a month or less
• E)under 25

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Definitions:

Suffered

Experienced or been subjected to something bad or unpleasant.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.

Underestimate

To judge something to be smaller or less important than it actually is.

Politicians

Individuals who are actively involved in politics, especially as an elected official in a governmental role.