Briefly Explain What a Marketing Driver Is

question 65

Essay

Briefly explain what a marketing driver is. Give three examples.

---

Definitions:

Accounts Payable

Liabilities or money owed by a business to its suppliers or creditors for goods and services purchased on credit.

Accounts Receivable

The money owed to a business by its customers for goods or services delivered on credit but not yet paid for.

Balance Sheet Account

An account that appears on the balance sheet, representing a business's financial position at a specific moment, including assets, liabilities, and equity accounts.

Income Statement Account

An account found on the income statement, which includes revenues, expenses, gains, and losses, affecting the net income of a business.