Unilever Markets Its Snuggle Fabric Softener Differently to Different Parts

question 77

Multiple Choice

Unilever markets its Snuggle fabric softener differently to different parts of the world.Unilever is a(n) __________ firm.

• A)ethnocentric
• B)multinational
• C)transnational
• D)global
• E)international

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Definitions:

Profit Or Loss

The financial result of a business's operations, calculated as total revenues minus total expenses.

Cost Curves

Graphical representations that show how the cost of producing a good or service varies with the quantity produced.

Total Fixed Costs

The sum of all costs required to produce any level of output that does not change with the amount produced, such as rent or salaries.

Marginal Costs

The surcharge associated with the fabrication of an additional unit of a good or service.