Which of the Following Statements About Global Brands Is Most

question 337

Multiple Choice

Which of the following statements about global brands is most accurate?

• A)A global brand is marketed under different names but uses identical ads for all markets.
• B)A global brand alters the product formulation or service for each geographical region.
• C)A global brand has centrally coordinated marketing programs.
• D)A global brand delivers multiple benefits based on the GDP of each country.
• E)A global brand is a collaborative effort among several different national firms.

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Definitions:

Pumpkins

A type of squash plant producing large, typically orange, edible fruits associated with fall festivities and cooking.

Factors Of Production

The economic resources used in the production of goods and services, including land, labor, capital, and entrepreneurship.

Labor

Labor represents the human effort, both physical and mental, used in the production of goods and services.

Capital

Financial assets or the financial value of assets, such as cash and goods, working to produce further wealth or used in the production of goods and services.