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KFC Has Added Many Offerings to Its Menus in China

question 71

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KFC has added many offerings to its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?


Definitions:

Chief Financial Officer

A senior executive responsible for managing the financial actions of a company, including financial planning and record-keeping, as well as financial reporting to higher management.

Accommodation Party

A person who signs a negotiable instrument for the purpose of adding his name and liability to another party to the instrument.

Lend Money

The action of giving money to someone with the expectation that it will be paid back in the future, possibly with interest.

Note

A written promise or obligation to pay a specified sum of money to a specified person at a specified time.

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