Nescafé Coffee Is Marketed Using Different Coffee Blends and Promotional

question 110

Multiple Choice

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product/promotion strategy?

• A)product extension
• B)product customization
• C)product adaptation
• D)dual adaptation
• E)dual integration

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Definitions:

Neurons

Specialized nerve cells that convey information via electrical and chemical signals in the nervous system.

Myelination

The process by which axons of nerve cells are coated with myelin, a fatty substance that speeds up the transmission of nerve impulses.

Demyelination

A pathological condition in which the myelin sheath covering nerve fibers is damaged, impairing the conduction of electrical signals in the nervous system.

Motor Pathways

Neural pathways that transmit impulses from the brain to control movements in the body.