SAppliance Manufacturers Find That Different Customs About Shopping Must Be

question 96

Multiple Choice

S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom.Consumers in other regions use their appliances differently and have other different product demands.Given this information,you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

• A)global
• B)multidomestic
• C)transnational
• D)meganational
• E)international

---

Definitions:

Heterosexual Transmission

The spread of infectious diseases, such as HIV, from one individual to another through heterosexual contact.

HIV/AIDS

A virus (HIV) that attacks the immune system, and its most advanced stage, AIDS, characterized by the development of certain cancers, infections, or other severe long-term clinical manifestations.

United States

A country located primarily in North America, comprising 50 states, a federal district, five major self-governing territories, and various possessions.

Gross National Income

A measure that encompasses the total domestic and foreign output claimed by residents of a country, including wages, product sales, and property income.