Not So Many Years Ago,many U

question 181

Multiple Choice

Not so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were not only behaving inappropriately but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

• A)back translation.
• B)consumer ethnocentrism.
• C)the trade feedback effect.
• D)consumer bias.
• E)cultural ethnocentricity.