Global Companies Have Five Strategies for Matching Products and Their

question 11

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?

• A)product extension strategy
• B)communication adaptation strategy
• C)product adaptation strategy
• D)dual adaptation strategy
• E)product invention strategy

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Definitions:

Nitrogen Fixation

The process by which nitrogen gas from the atmosphere is converted into ammonia by certain bacteria, making nitrogen available to living organisms.

Denitrification

A microbial process occurring mostly in soil and aquatic environments, where nitrate is reduced and ultimately produces molecular nitrogen, removing it from the ecosystem.

Hydrologic Cycle

The water cycle, which includes evaporation, precipitation, and flow to the ocean; supplies terrestrial organisms with a continual supply of fresh water.

Nitrification

The conversion of ammonia (NH3) to nitrate (NO3-) by certain bacteria (nitrifying bacteria) in the soil; part of the nitrogen cycle.