Global Companies Have Five Strategies for Matching Products and Their

question 327

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Maturity Stage

The stage of the product life cycle during which the firm focuses on profitability and maintaining the firm’s market share for as long as possible.

Marketing Costs

The expenses associated with promoting, selling, and delivering products or services, including advertising, market research, and distribution costs.

Market Share

The percentage of total sales in an industry generated by a particular company, indicating its strength in the market.

Product Line

A group of related products marketed by a single company.